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11. 3. 2017 CZ  | EN

7 reasons why HCD really works

Are you considering HCD, but you are not yet 100% sure you want to take this route? Here you will find out why you should definitely say YES to...

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24. 11. 2016 CZ  | EN

Beyond the innovation horizon

In companies it is often the case that innovations are perceived only as one-off activities, and as a result they are not linked to the overall strategy of the company. Great expectations are placed on the results, and if they fail the firm becomes...

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5. 11. 2016 CZ  | EN

Improve what customers really appreciate

When, in designing a solution, we prefer our own criteria to those that matter to our target group, we have a problem. But how can we effectively avoid it? Follow the instructions offered by a book called Service...

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24. 9. 2016 CZ  | EN

Be like Kennedy!

Every real innovation needs a courageous leader who can stand his ground when problems hit. If you are wondering whether you are the right one, get inspired by this piece about leadership and...

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