Are you considering HCD, but you are not yet 100% sure you want to take this route? Here you will find out why you should definitely say YES to HCD.
Human centred design (HCD) is a creative approach to problem solving. In a nutshell, it is a set of sophisticated approaches and methods, thanks to which it is possible to manage innovation processes and minimise potential failures. That is because HCD lets people have their say, and only then, based on their wishes and needs, a product or service is designed, thus offering an innovative solution. Furthermore this method clearly shows what is the solution’s business potential.
In the first phase it is necessary to talk to customers and listen to them, so that it is possible to identify their needs and motivations.
In the second phase new ideas are generated based on what the customers have said. This phase also includes prototyping – a simple and cheap way of verifying customer interest.
In the third phase the prototypes are tested. The best solution gets picked, its business potential is verified and preparations are made for its implementation.
It’s a unique concept. Here are 7 reasons why it is the case:
Several firms have already seen for themselves that HCD really works. HCD is used by the Bank of America, Erste Bank, Allianz, SAP, Google, 3M, Apple and many more to seek innovations.
Will you join them?