Academy

We pioneer innovation in the Czech market, setting the benchmark for others. And now we have a way to share our knowledge and experience with you. Choose from three different Direct People Academy formats.

AI skills program

Years of knowledge, experience from dozens of AI adoption projects and tested tools in a complex, tailor-made program. This AI training program is a comprehensive set of 4-5 x 4 hour workshops for managers and teams to master AI in their specific work environment.

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Based on
your needs

The program is tailor-made to the needs of your company and team. We work together to adjust it and include real work situations as well as the tools you use.

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From zero
to hero

We start with the basics and skillfully guide your employees through practical tasks, so they are able to build the solutions they need at the end of the program.

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Change of
mindset

The program is designed to change your employees’ working habits. It helps them become active AI users, thus improving their effectity in their everyday work.

Apply for subsidy NPO “Digi pro firmy” and get your costs covered.

Our AI skills program is eligible for subsidy NPO Digi pro firmy. It is easy to apply for and covers up to 80 % of your expenses for training your employees in digital skills.

Take the first step to empowering your team.

Give us a call or shoot us an email and let’s begin.

Company courses

Arsenal of courses for your team to help your team grow and focus on current challenges. Every course can be customized to your needs. These courses are designed for whole teams only.

AI for maximum efficiency

Duration: 4 hours

Start using AI in your everyday life. Find out what is good to know about AI and get to know the tools and techniques we've tested in our projects.

  1. Introduction – what is and how AI works
  2. Tools for everyday use – their strengths and weaknesses for working with text and images
  3. How to prompt – how to practically get the most out of AI
  4. What to watch out for – the safety of working with data and other potential risks
  5. Discussion and other resources

AI advanced

Duration: 4 hours

A deep dive into AI issues. Includes advanced prompting methods, practical programming modules and experimenting with AI tools on real projects.

  1. Introduction – brief recap what is and how AI works 
  2. Advanced prompting methods – introduction and application of advanced prompting techniques with concrete examples
  3. Practical programming modules – introduction and testing of Stack AI and Azure AI Studio
  4. Ethics and safety when working with AI – important aspects of ethics and safety when using AI
  5. Discussion
  6. Resources for further Study 

AI adoption with Dan Franc

Duration: 4 hours

Insight into key challenges of AI adoption. Proven methods to help you create a road map to align technologies, people and processes to ensure success.

  1. Context – How it works in companies now

  2. Issues – reasons why adoption fails at the people level and how this is addressed by linking “centralised” and “decentralised”, “top” and “bottom”, “planned” and “organic” approaches

  3. Principles for adopting, leveraging and sustaining transformation based on grassroots engagement and direct peer-to-peer networks of collaboration, support and learning 

  4. Methods applicable to each of the phases of adoption – from idea adoption and support, to knowledge and competency creation, to sustaining and scaling
    Implementation – What to choose and how to roll out against the specific realities of organisations, how to use a modular approach and link to existing resources and functions in the company

How to sell more with AI

Duration: 4 hours

Greater efficiency of business activities not only in B2B. Automate routine tasks and become more successful in your sales.

  1. Introduction – what is and how AI works
  2. How to get the most out of AI – prompting based on real-life scenarios
  3. The best tools for everyday use – what to use for leadgen, understanding customer needs, automating processes or communication.
  4. What to watch out for – data security and other potential risks
  5. Hands-on exercises – try solving the most interesting use cases for business with AI
  6. Discussion and other resources
Automate and modernise HR with AI

Duration: 4 hours

AI in recruitment, retention and employee development. Best tools and practices to automate routine tasks and focus on your strategic work.

  1. Introduction – what is and how AI works
  2. How to get the most out of AI – prompting based on real-life scenarios
  3. The best tools for everyday use – what to use in employer branding, onboarding, EX, retention, etc.
  4. What to watch out for – data security and other potential risks
  5. Practical exercises – how to solve the most interesting use cases for HR with AI
  6. Discussion and other resources
AI course for management

Duration: 4 hours

Find out how to work with AI in your company and how to teach your employees to use it. Learn from market leaders and avoid their mistakes.

  1. Introduction – what generative AI is and is not, how it is created, how it works, what it is and is not suitable for
  2. How to use genAI in the most beneficial way – a practical exercise on basic prompting techniques based on real-life scenarios (according to the client’s brief)
  3. Examples of the most common uses of genAI in companies – examples of specific applications and uses of genAI from other companies from real projects
  4. Legal, security and other essential aspects of using genAI in companies – licensing terms, data privacy, security, cloud vs on premise, HW, pricing, regulation
  5. Adoption and governance of AI in companies – implementation strategies and most common barriers
  6. Discussion and conclusion of the course
Introduction
to HCD

Duration: 8 hours

Learn to make successful products and services, minimise the risk of investing in innovation and make decisions based on evidence. For all those who create new things.

  1. Principles – what is Human-centered design and what are the principles behind most innovation methodologies
  2. Process – how to properly formulate the brief and plan the entire process to the outcome
  3. Empathy – gaining customer understanding and how to conduct conversations
  4. Opportunities – how to uncover and articulate needs and where to focus
  5. Ideas – techniques on how to quickly generate a large number of radically different ideas
  6. Prototyping – how to quickly and inexpensively test the functionality of a solution
How to turn idea into a business model

Duration: 8 hours

Lean Canvas in practice. Bring your idea, product or startup to life and find a working business model for it. Ash Maurya-tested guide to increase your potential to succeed.

  1. Recommended preparation before the course – filling in the Lean Canvas of the existing/planned product.
  2. Introduction – business model vs. business plan, alternatives to Lean Canvas and basic procedure for working with it
  3. Leaner Canvas – problem and target segment tuning
  4. Business model – consistency of proposition, solution and relevant path to customers given the pricing model
  5. Sustainability of the model – viability of the model and measurement of its functionality
  6. Validation – ways to verify the model
Experimentation as a way out of uncertainty

Duration: 4 hours

We all learn from mistakes - avoid the expensive ones. Uncover dead ends and experiment in every stage of your product development. Proven methods from As Maurya you can immediately use.

  1. Introduction – principles and process of experimentation
  2. Defining assumptions – how to formulate and prioritise them
  3. Types of experiments – for the most common assumptions, examples of experiments from our projects
  4. Verification management – defining test parameters, metrics and minimum success criteria
From action to traction

Duration: 4 hours

Find out how to successfully bring your products to the market. Get a clear roadmap for successful traction and scaling.

  1. Discovering Purchasable Demand – Verifying Market Needs, Importance of Willingness to Pay (WTP)
  2. Raising first capital – pre-seed strategy
    Building the minimum viable product (MVP) and testing it in the market
  3. Acquiring first customers – the importance of scalability and traction and how to present it to investors
  4. Growth and expansion – product and process optimization, development strategies and planning for broader market expansion
  5. Team building – recruiting talent and developing team infrastructure

Is this exactly what you need? Contact us to get more information and course details, including prices.

Open courses

We offer a number of open courses that you can take as an individual or with your colleagues or friends at our office. Below you can choose one that suits you. We regularly list new dates, so make sure to follow us.

29.5.25

AI advanced

A deep dive into AI issues. Includes advanced prompting methods, practical programming modules and experimenting with AI tools on real projects.

Introduction – brief recap what is and how AI works 

  1. Advanced prompting methods – introduction and application of advanced prompting techniques with concrete examples
  2. Practical programming modules – introduction and testing of Stack AI and Azure AI Studio
  3. Ethics and safety when working with AI – important aspects of ethics and safety when using AI
  4. Discussion
  5. Resources for further Study 

4 900 CZK

1 - 5 pm

5.6.25

AI for maximum efficiency

Start using AI in your everyday life. Find out what is good to know about AI and get to know the tools and techniques we've tested in our projects.

Introduction – what is and how AI works

  1. Tools for everyday use – their strengths and weaknesses for working with text and images
  2. How to prompt – how to practically get the most out of AI
  3. What to watch out for – the safety of working with data and other potential risks
  4. Discussion and other resources

3 900 CZK

1 - 5 pm

19.6.25

AI adoption with Dan Franc

Insight into key challenges of AI adoption. Proven methods to help you create a road map to align technologies, people and processes to ensure success.

Context – How it works in companies now

  1. Issues – reasons why adoption fails at the people level and how this is addressed by linking “centralised” and “decentralised”, “top” and “bottom”, “planned” and “organic” approaches

  2. Principles for adopting, leveraging and sustaining transformation based on grassroots engagement and direct peer-to-peer networks of collaboration, support and learning 

  3. Methods applicable to each of the phases of adoption – from idea adoption and support, to knowledge and competency creation, to sustaining and scaling
    Implementation – What to choose and how to roll out against the specific realities of organisations, how to use a modular approach and link to existing resources and functions in the company

5 900 CZK

1 - 5 pm

* All prices are without VAT and per participant.

Are you ready to start? Let's do it together.

Who will you meet?

The people behind the Direct People Academy are not lecturers, although they have hundreds of hours of training experience. They are innovators and designers who lead and work on our projects every day. Simply put, they practice what they teach.

Josef Dvořák

Josef is an innovator in mind and body, a conqueror of new territories and an expert in AI and other technologies. He has led our biggest healthcare projects and has extensive experience AI adoption.

Filip Valíček

Filip is an AI enthusiast with a pro-business mindset. His projects focus on helping SMEs. His strengths include tracking technology trends and the ability to customize training to target audiences.

Barbora Neumannová

Barbora has experience leading AI adoption projects in various companies, from Czech banks to Canadian PR agencies. She has worked on innovations for both startups and larger companies.

Daniel Franc

Dan is a top expert on communities - creating, leading and mentoring them for almost 20 years. He has years of experience as a consultant, and lecturer, including as Global Program Manager for Google.

Tomáš Bartl

Tomáš is our Chief Innovation Methodologist, strategist, and innovation leader. He is a true out-of-the-box thinker who always has been coming with the with the best solutions for more than 10 years.

Petr Šídlo

One of our founders, Petr has led hundreds of successful projects, built a number of startups and changed the path of many companies. He is a mentor and a certified trainer of the LeanStack methodology.

Stella Sobotková

Stella focuses on AI automation and use of AI in HR. She studied Tiimiakatemia at the Czech University of Life Sciences and sharpened her insight in innovations on a few smaller projects.

Michaela Stránská

Míša has been training since the first days she joined us. Thanks to her extensive experience on projects, she can pass on hands on tips and advice in HCD, innovation culture and innovation management.

Petra Kalousková

Petra is best at discovering people's unspoken needs and she is an expert at translating them into viable products and services. She has extensive experience in research, innovation and training.

Satisfied clients

Have you made up your mind? Contact us

Use the form below or contact us directly via email or phone. 

 

academy@directpeople.com

+420 724 048 808

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