Tatiana

Kubicová

Senior Innovation Designer

A few words about me

I began my career in the world of research, captivated by the power of data to uncover patterns, stories, and unexpected insights. As a junior researcher at Masaryk University, I learned to ask the right questions, analyze the unseen, and bring clarity to complexity. That same curiosity took me from high school exchanges in Spain and France to studying at Brunel University in London—yes, the one from A Clockwork Orange.

Today, as a Senior Innovation Designer, I’m happy to transform curiosity into strategy and research into real-world impact. My work spans a wide range of industries—banking, insurance, automotive, energy, e-commerce, and IT—guiding clients from early discovery and opportunity framing to prototyping and go-to-market strategy. Every solution is rooted in user needs, grounded in business logic, and built for measurable results.

What sets me apart is the ability to connect the dots between user insight and business logic, ensuring that solutions are not only desirable, but also feasible and viable. I always focus on turning insight into actionable next steps that accelerate progress and drive impact. I also lead Human-Centered Design trainings for diverse teams, helping them understand the methodology behind successful, user-driven product innovation, and supporting them in bringing that mindset into their everyday work.

While I enjoy solving complex business problems, I’m especially passionate about projects in healthcare and education, where innovation creates long-term value for both people and systems.

When I’m not working, you’ll find me training for marathons, cooking vegan meals, discovering vibrant public spaces, diving into thought-provoking books, tuning into podcasts on politics, society, and cultural trends, or hanging out with my dog Mila.

Are you interested in what we do?

Follow us

Newsletter

Stay in touch with us, so you don't miss out on anything!