Micro and small entrepreneurs make up about 99% of active businesses in the Czech Republic and employ up to half of the employees. They are the heroes of our economy and sometimes they do not have it easy. That’s why Mastercard Strive™ Czechia has created the Pro Podnikavé online platform to bring small improvements to small businesses to make big things happen. What role did we play in this?
About Project
Co-creating a digital platform to empower small businesses.
We helped Mastercard Strive™ Czechia build a platform to support small businesses through practical tools, inspiration, and expert content. Our role was to validate real needs of entrepreneurs, co-create solutions with them, and then design and develop the actual platform. The result is an intuitive place full of advice, digital tools and support that make a difference.
Key Results
• Impact through real insights and practical solutions.
• Platform created with over 100 validated user insights.
• Tested and refined with over 60 entrepreneurs in co-creation loops.
• 80+ useful articles and tools tailored for the Czech market
“We’ve seen how testing with the target group works and how our opinions can differ from the opinions of the target group. Many adjustments and new features were born in our heads every day and I appreciate that the team was able to react to them quickly and calmly.”
Petra Rummelová
Head of Programme Strive Czechia, CARE Czech Republic
About CARE Czech Republic
Part of one of the world’s leading humanitarian organizations.
CARE Czech Republic is a member of CARE International, one of the world’s leading international humanitarian organizations. Since 1945, we have been fighting poverty, promoting human dignity and responding immediately to crises and humanitarian disasters.