The aim of our project with Česká spořitelna was to teach young people to walk in the world of finance and help them become independent adults. We have found out that Generation Z is often postponing the resolution of their financial affairs and sometimes do not even know what options are available. At the same time, however, they have dreams and wishes that they could fulfill thanks to gaining control over their revenues and expenses.
Nothing is lost
We designed a solution in the form of a game.Instead of financial advisor stereotypes, we came up with the concept of “independent coaches”. They serve as real partners and financial guides who assist young people in achieving economic independence.
How does it work?
Whether the client is starting to manage their first money or already has to shoulder some responsibilities, the Česká spořitelna website showcases stories of other people to inspire youngsters to take action.
The next steps involve providing the bank with a phone number or an e-mail address and arranging a meeting. Consultations are free and their frequency depends on the client’s decision, life situation, and set milestones.
On the right track
Based on feedback, we know that the target group appreciates the service, and together with them we are now fine-tuning the details. Česká spořitelna is also preparing an information campaign and training other coaches to make the service available both offline and online.
According to current research, interest in the service is expected from more than 25,000 clients and non-clients of Česká spořitelna.
About Česká spořitelna
A banking institution with the longest tradition in the Czech Republic.
Česká spořitelna is the largest bank in the country with more than 4.6 million clients. It offers services to individuals, SMEs, towns, and cities. It also finances large corporations and provides financial consulting. Since 2000, Česká spořitelna has been a member of the international Erste Group.