We are Direct People.

Making the most of AI and people needs for your business.

Our experience


products and solutions

launched to market



from many different industries


years on the market

the first innovation agency in the Czech Republic – founded in 2010



Czech Republic, Poland, Slovakia, Hungary, USA


Direct People

experts on innovation, research, UX and marketing

What we do

Ideas & design
1-3 months

Discovering opportunities and sketching solutions that can help your business grow.

Products & services
3-6 months

Testing attractivity, feasibility and viability of your ideas. Designing, building and launching new products, services and solutions.

1-10 years

Growing the products to achieve expected business results before integrating them in your business as usual.

Why to work with us

Experts on

Get the expertise you need when you need it. Plus, by working with us, our know-how will be transferred to your team.

Not just advice

With our professional technical team, we are able to develop and create what we invent and design.


We can take your business anywhere. We currently work in Czechia, Slovakia, Poland, Hungary and USA.

What does the trick

Customer needs

Gaining a comprehensive understanding of customers’ needs & motivation allows us to develop products and solutions that fit perfectly into the market.


Understanding the reality of your company and helping you shape the vision and strategy to ensure maximum utility and tangible results.

Technology & AI

In-house technical and AI teams enable us to use AI at all levels – internally, in projects and in our customers’ companies.

Joint teams

By combining our expertise with your team, we achieve exponential growth and enable the sharing and transfer of know-how from day one.


Innovation is a process of continuous discovery, where no one knows what lies ahead. It requires constant adaptation to uncertainty. For best results, agility is essential.

Shared risk

We create long-term partnerships where effort, risk and reward are shared, ensuring that our team is fully invested in your success.

See for yourself

Discovering new business models and opportunities in mobility for the new segment of small fleet

Business / Market verification of created concept of the complex mobility management

Representing EW abroad in order to close new business deals with potential partners

“For us at Eurowag, Direct People are not just consultants with the right vision. They also have the ability to turn this vision into specific measures within our organization with the right understanding of its complexity, and help us make the right decisions.”

Klaus Burkart

COO and Eurowag Group Board Member

New business opportunities search in content monetisation, B2B media services, investments

Verification and quantification of the ideas and opportunities potential

Establishment of innovation leadership and culture of experimentation

“Direct People brought a new and fresh point of view on our industry. They showed us new processes and approaches to product and services development and most importantly capacities and speed thanks to which we were able to do an enormous amount of work and launch a new product in a really short time.”

Vladimír Piskáček

Editorial Director of Economia

New business opportunities search in area of job advertising, education, segments of elderlies and others

Designing, co-developing and launching a new product on key – Práce za rohem

Product expansion abroad and product management in the Czech Republic and Poland

“Cooperation with Direct People is the main reason behind successfully launching our new service on the market. They are not just consultants who offer good advice but they took full responsibility for the projects success.”

Milan Jasný


Our clients