Zuzana
Ehrlichová

Innovation Designer

I am a designer focusing on quantitative research. After finishing my studies at Charles University I gained my first working experience in the world of startups, as a data analyst for the Czech television and finally in a research agency Behavio. These experience made me realize I want to be a part of the creative process and create products and services from scratch. Thanks to my sociology background I enjoy quantification of human needs and testing which approach and solution suit the given problem the best. At Direct People I also try to further develop the tools for market research as well as testing and measuring methods we use. In my work I incorporate the newest behavioral science findings and I have a lot of experience in data collection, analysis and interpretation.

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