I’m a UX designer who focuses on finding, developing and testing ideas and prototypes. Simply put, I find the most interesting opportunities that combine customer needs with company’s business interests. While studying Sociology and Security & Strategy Studies in Brno, I started to work in PR and marketing. And so I decided to go on and study Marketing Communications in Zlín and later on also New Media at Charles University. Meanwhile I was already creating complex graphic systems and identities for companies across Central Europe. In 2014 I switched to UX design where I could fully draw on my experience and add a new dimension to it. It gave me a more holistic approach to the entire innovation process – from discovering needs all the way to designing the final solution. With my friends I also host CreativeMornings Prague – a series of inspirational morning meetups that support a community of active people in their projects.