Soňa
Hlinková

Innovation Designer

I am an innovation designer with a lot of experience in Customer Experience (CX). I am a part of Direct People team since 2017. Prior to that I worked for Česká spořitelna where I started right after graduating from University of Economic with a degree in international business and finance. In spořitelna I worked on improving customer service and experience and later setting up and implementing a new CX strategy. There I gained a lot of experience in banking so now I often find myself working on projects for financial institutions. However, I am also interested in healthcare innovation which I got to understand better thanks to my work for Direct People. I try to spread our methodology and I thus facilitate various HCD workshops and trainings for our clients.

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