As Innovation Designer I have been a part of Direct People team since 2017. After studying industrial design and mechanical engineering at Brno University of Technology I gained working experience as UX Designer for LMC, Art Direct for the Czech company BeWooden and Service Designer for digital agency called Proof & Reason. At Direct People I mostly work on projects in the prototyping and performance testing phase. That is what I enjoy the most. I love building and developing something real instead of “just” consulting. Consulting is interesting but creating a physical product with my team brings a different kind of satisfaction. I have always enjoyed looking into and deconstructing things that did not work and putting them back together in a way that can bring results. I now sdo that across various fields – from mobility and health care to publishing.